Gavin Newsom signed SB 476 into law, which will require streaming services like Netflix, Prime Video, Hulu, and YouTube to cap the volume on their commercial breaks. Enacted in 2010, the CALM Act placed limits on ad volume for TV broadcasters, but stopped short of extending the same oversight to streaming platforms. Today, streaming ads are nearly as ubiquitous as those on cable television—and often louder than the programming itself. “By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations,” Gov. Given California’s dominance across the entertainment landscape in the United States, the new law may put pressure on federal lawmakers to revise the CALM Act to include streaming companies.