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AI toys are all the rage in China—and now they’re appearing on shelves in the US too

Caiwei Chen

created: Oct. 7, 2025, 4:51 p.m. | updated: Oct. 13, 2025, 10:21 a.m.

But Chinese AI toy companies have their sights set beyond the nation’s borders. BubblePal was launched in the US in December 2024 and is now also available in Canada and the UK. And FoloToy is now sold in more than 10 countries, including the US, UK, Canada, Brazil, Germany, and Thailand. The competition is heating up, however—US companies have also started to develop and sell AI toys. However, reviews from parents who’ve bought AI toys in China are mixed.

2 months ago: MIT Technology Review