Brands are wary of using AI in a manner that will draw consumers' ire, and AI influencers are often a target. For brands that want to test the waters with AI influencers, it can be challenging to determine which types of accounts will or won't create reputational risk. FanvueAs AI tech improves with the release of tools like Sora 2, even the most skeptical brands may become curious about testing AI influencer campaigns. AI influencers can offer a lot of creative control to brands, and they may soon be harder for the untrained eye to spot. AI influencers' 'authenticity' problemOne of the pitfalls of working with AI creators is losing influencer marketing's secret sauce: authenticity.