
TAG Heuer's New Smartwatch Ditches Google's Wear OS to Be Apple Friendly
Julian Chokkattu
created: Oct. 8, 2025, 2 p.m. | updated: Oct. 10, 2025, 4:33 p.m.
Right as Google's Wear OS is hitting its stride—now feature-rich with robust smartwatches that can go toe-to-toe with the Apple Watch—luxury watchmaker TAG Heuer has decided to ditch the operating system altogether for its latest Connected Calibre E5 smartwatch.
It's also striking in its design, unlike any other smartwatch, with premium materials like a ceramic bezel, domed sapphire crystal, and snazzy band options.
A Luxe SmartwatchComfortable and premium: the new TAG smartwatch sports a ceramic bezel, flat or domed sapphire crystal, titanium and DLC, depending on what model you choose.
Photograph: Julian ChokkattuThe Calibre E5 has a nice heft to it that helps make it feel luxe enough to match that price point.
A stainless steel polished case, black polished ceramic bezel with silver markings, and flat sapphire crystal also furthers the premium pedigree.
1 week, 6 days ago: WIRED