Fellow makes some of the prettiest, most advanced coffee tech there is—including WIRED's favorite coffee maker, the Fellow Aiden, which is now on sale for 20 percent off on October Prime Day, the best price I've seen in a while. The Fellow isn't just WIRED's favorite coffee machine: When it came out last year, it felt like every goalpost in drip coffee had been moved. Anyway, the Fellow Aiden sale amounts to a Prime Day sneak attack. My fellow coffee reviewer Pete Cottell says he used to put creamer in his coffee. In July, they announced they would have to significantly up the cost of some of WIRED's favorite coffee devices.