The best deal, though, is on the GoPro Hero 13 with Ultra Wide lens, which is objectively the best GoPro Hero camera/lens combo. The regular GoPro Hero 13, with no extra lenses, is also on sale. There are always great deals on GoPro Hero cameras this time of year, usually because a new model has just been announced. GoPro updated its Max 360 camera, released a new entry-level GoPro camera, but made no changes to the Hero 13 Black. Last year's GoPro Hero 13 was the first significant change for GoPro's flagship action camera in years.