This story is available exclusively to Business Insider subscribers. While Altman did not address specific examples, he said the intellectual property rights holders are responding differently to AI video. "If you make a funny image of someone versus a real video, the video feels much more real and lifelike, and there's a stronger emotional resonance," he said. Most of the rights holders that I've spoken to are actually extremely excited to get their content in here. Altman said that in his conversations, most rights holders want guardrails for how their intellectual property can be used by users, though "some are just full YOLO."