
Curves Ahead: Cardi B Partners with HSIA to Declare a New Era in Lingerie Design
created: Oct. 11, 2025, 3 p.m. | updated: Oct. 12, 2025, 5:18 p.m.
NEW YORK, Oct. 11, 2025 (GLOBE NEWSWIRE) -- Grammy-winning rapper and style icon Cardi B has never been one to stay silent—especially when it comes to advocating for women with curves.
Now, in collaboration with Cardi B, HSIA is launching its most anticipated product yet—the Enchante Unlined Lace Underwire Bra, tailored specifically for C+ cup sizes.
Where traditional bras often flatten, pinch, or force women to conform to a narrow sizing standard, the Enchante bra does the opposite.
“The Enchante bra is not just about support—it’s about liberation,” a spokesperson for HSIA said.
HSIA ’s partnership with Cardi B wasn’t born out of trend-chasing.
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