BEIJING, Oct. 12, 2025 (GLOBE NEWSWIRE) -- During China’s National Day Holiday in 2025, 798 Art District presented a vibrant holiday experience by staging the “China Open Carnival · Open Live” and “Art & Tennis National Day Fair,” alongside the 18th 798 Art Festival and the China International Candy Season. Together, they created a cross-sector celebration of “sports + art + lifestyle.” Over the week, 798 welcomed nearly 400,000 visitors, generated more than 2 billion media reaches, and drove consumption worth tens of millions of RMB. At Power Square, 400-square-meter ultra-HD outdoor screen live-broadcast six days of China Open matches, gathering large audiences to share the excitement of championship moments. Giant Screen Live & “Love Game” MarketRunning alongside the festivities, the 18th 798 Art Festival and more than 70 exhibitions animated the community. Throughout the holiday, 798 Art District demonstrated its unique role as a cultural landmark where sports inspire, art defines, and commerce empowers.