Or it would have been, had the villagers not already partnered with Cool Earth, an NGO that gives Indigenous rainforest communities no-strings-attached cash so they can afford to refuse such offers. Jenkins recommended they get in touch with Cool Earth, which decided to give the cash to the community itself to keep its rainforest intact. When Cool Earth meets the communities’ needs, then we become allies in forest conservation Deforestation is a complex challenge that requires interventions across areas including global trade, agriculture and law enforcement. But Indigenous communities are an important piece of the puzzle, says Robert Fletcher, an environmental anthropologist based at Wageningen University in the Netherlands. Help rainforest communities say no to loggers right now, by supporting Cool Earth Donate