Doug Lebda, the LendingTree founder, chairman, and CEO, died on Sunday in an ATV accident, the company announced. A spokesperson for Polk County, North Carolina, told Business Insider that officials received a report of a missing person at 7:31 p.m. on Sunday. Lebda was found dead at his property in Mill Spring, North Carolina, at around 8 p.m. local time. Related stories Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know"Let the consumer take the deal that works best for them. "Doug Lebda could have put the head quarters of Lending Tree anywhere in the nation, but he selected Charlotte to be his home.