Men are less likely to seek health support than women and typically die younger. Having high blood pressure, or hypertension, is the leading risk factor for death from heart disease in England. The project was led by London South Bank University (LSBU) and local charity Croydon BME Forum to address the issue. In Barnsley, a former mining town in Yorkshire, local barber Tony Batty has had his own experience of the impacts of high blood pressure. “So get your blood pressure checked!”