As a purely creative instrument, Sora, the new AI video app from OpenAI, is a game changer. Sora simply extends the visual medium’s long history of “elaborate deceptions” into something stranger, more alive, and untrustworthy. Like Vine and TikTok before it, Sora is built to be addictive. Unlike Vine and TikTok, however, Sora “feels like a clear artifact of the current stage of social media,” Twyman says. “We’re certainly beyond the hashtag, clout-chasing, and desire-for-virality era of social media,” Fraser says.