Zohran Mamdani is, quite literally, everywhere. Much of that conventional media exposure, and Mamdani’s growing celebrity, is a collective byproduct of one single element of his mayoral campaign: a really, really good social strategy. See: Very Cold Mamdani, emerging from a polar plunge in the Atlantic Ocean with a vow to freeze rent on rent-stabilized apartments. Forty-five minutes, to be exact, before our interview concludes and Mamdani (security detail in tow) gamely joins WIRED’s photographers on a bustling Manhattan street, posing inside a yellow cab and walking to and fro on the sidewalk. They also took campaign materials, seemingly so inspired by a mere glimpse of Zaddy Zohran that they were compelled to join his 80,000-strong army of volunteers.