CEO of Fortnite Maker Furious That Steam Is Labeling Games With AI-Generated Assets
Frank Landymore
created: Dec. 1, 2025, 8:23 p.m. | updated: Dec. 11, 2025, 7:35 p.m.
Steam, the video game storefront used by over a hundred million gamers every month, requires that developers disclose if their products use AI-generated content.
Someone at Valve, however, apparently forgot to ask Epic Games CEO Tim Sweeney if he’d be okay with this policy first.
Like the tech industry at large, game developers themselves have been besieged with brutal layoffs.
Epic, it’s also worth noting, has rolled out an AI assistant for its widely used Unreal game engine.
Notable titles that have disclosed AI usage this way include the new extraction shooter Arc Raiders, which used AI to generate new lines of dialog using the voices of actors who were hired for the job.
2 months, 1 week ago: Futurism