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Your Data Might Determine How Much You Pay for Eggs

Maddy Varner

created: Dec. 2, 2025, 7:10 p.m. | updated: Dec. 5, 2025, 5:24 a.m.

If you’re near Rochester, New York, the price for a carton of Target’s Good & Gather eggs is listed as $1.99 on its website. Target didn’t respond to questions about the price differences or explain what personal data was used per the disclosures. Today, when you visit Target’s website, it still automatically associates you with a nearby store, which you can change in the website’s settings. In addition to eggs, the price of toilet paper also appears to change based on what store a customer is associated with. For those whose store is set in Flushing, Queens, a six-pack of Mega Charmin Ultra Strong Septic-Safe Toilet Paper is $8.69.

5 days, 17 hours ago: WIRED