Rumors surrounding OpenAI preparing to stuff ads into ChatGPT are hitting a fever pitch. “It’s the ‘Apps SDK’ that allows anyone to build apps natively in ChatGPT,” OpenAI go-to-market executive Adam Goldberg tweeted in response to de Kraker. How or why these inclusions are ending up in users’ ChatGPT conversations remains unclear. “Wow, ChatGPT is already showing ads?” Juin wrote. “Wild,” Juin wrote.