The action comes after the company announced a Content Independence Day in July—an initiative with prominent publishers and AI firms to block AI crawlers by default on content creators’ work unless the AI companies pay for access. Since July 2024, Cloudflare has offered customers tools to block AI bots from scraping their content. Cloudflare told WIRED that the number of AI bots blocked since July 1, 2025 is 416 billion. That's more internet for us to be able to protect.”Prince specifically highlighted concerns about Google’s policies around its search and AI crawlers. As a major AI player jostling for dominance, Google combined its search and AI crawlers into one, so blocking its AI scraper also blocks a site’s ability to be indexed in Google search.