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Meta Poached Apple’s Top Design Guys to Fix Its Software UI

Boone Ashworth

created: Dec. 5, 2025, 12:15 a.m. | updated: Dec. 8, 2025, 10:59 a.m.

Alan Dye, formerly Apple’s vice president of Human Interface Design, will join Meta to head up a new design studio within Meta’s Reality Labs. Billy Sorrentino, a senior director on Apple’s design team (and former WIRED creative director) will also join Meta’s Reality Labs. (In response to a request for comment from WIRED, a Meta rep pointed toward the Threads posts by Zuckerberg and Meta CTO Andrew Bosworth.) “There’s a lot of inconsistency across all of Meta’s software platforms. People aren’t going to wear smart glasses, no matter how powerful, if they look dumb.

3 days, 10 hours ago: WIRED