Dan Houser, the cofounder of Grand Theft Auto publisher Rockstar Games, cast AI in gruesome terms last week by likening it to when farmers in the United Kingdom inadvertently spread bovine spongiform encephalopathy — commonly known as mad cow disease — by feeding meal tainted with the flesh of diseased cows to healthy heifers. That’s what Houser fears: a scenario that mixes together dead internet theory — the notion that the internet is full of AI bots and AI-generated content — and the idea of model collapse, which is when AI models trained on AI-generated content start to degrade in quality. Both could lead to an internet that gets eaten inside out — which isn’t too different from what happens when a cow catches mad cow disease, and starts acting weirdly and losing bodily functions before ultimately dying. “The truth is a lot of it’s not as useful as some of the companies would have you believe yet,” he said on Channel 4. “It’s not going to solve all of the problems.”More on AI: CEO of Fortnite Maker Furious That Steam Is Labeling Games With AI-Generated Assets