Its device—revolutionary at the time—deflects rotational impact away from the head in the event of a crash, thereby reducing the likelihood of brain trauma. British brand RLS took a new stance on rotational impact protection, moving its device from the inside of the helmet to the outside. In doing so, the company claims that its technology can reduce the risk of concussion by four times when compared to traditional helmets. Peel AwayPhotograph: Michael Venutolo-MantovaniLike any other new technology brand, RLS is hardly new. Its founders and earliest employees spent years toiling in a series of warehouse bays in East London, trying to find a way to better protect against rotational impact.