This year, McDonald’s decided to get in on the corporate slopfest with a 45-second Christmas spot cooked up for its Netherlands division by the ad agency TBWA\Neboko. Similar to Coke’s 2025 Holiday ad, the McDonald’s spot is like a visual seizure, full of grotesque characters, horrible color grading, and hackneyed AI approximations of basic physics. “Brilliant.”Following the outcry, The Sweetshop — the production company hired by TBWA\Neboko to create the ad — released an incredibly defensive statement justifying their work. “To me, it’s evidence of something much bigger: that when craft and technology meet with intention, they can create work that feels genuinely cinematic. We did.”Though this seems to be McDonald’s first AI commercial, it isn’t the corporation’s first brush wish the tech.