Now, thanks to new tech, your favorite movies and TV shows could soon be stuffed with AI-generated product placement, too. When they back out, the AI-generated ad disappears from memory like a bad dream, and the show returns to normal like nothing happened. Halftime: Dynamically weaves AI-generated ads into the scenes you’re watching, so breaks feel like part of the story instead of interruptions. @krishgarg09 @yuviecodes @lohanipravin pic.twitter.com/KsJSow0lwy — xAI (@xai) December 8, 2025Halftime wasn’t made by xAI, but by a trio of University of Waterloo students who participated in the company’s recent hackathon in San Francisco. The famous film critic Rogert Ebert famously describes movies as an “empathy machine,” and it’s perhaps a small mercy he passed away before he could see it transformed into an “AI product placement machine,” too.