McDonald's pulls AI Christmas ad after backlash3 hours ago Share Save Laura Cress Technology reporter Share SaveMcDonalds An AI-generated image from the McDonald's Netherlands advertMcDonald's has taken down a Christmas advert made with Artificial Intelligence (AI) following online backlash. The 45-second advert was produced with generative AI clips and released publicly on McDonald's Netherlands YouTube channel on 6 December. The advert was created for McDonald's by Dutch company TBWA\Neboko and US production company The Sweetshop. Adverts which include generative AI have become a growing trend among major brands, such as Coca-Cola, particularly for the Christmas season. Following its release, viewers criticised the film's uncanny-looking characters and large number of stitched together clips, calling it "creepy" and "poorly edited".