Meta is giving Instagram users a rare glimpse into why certain posts are showing up on their Reels, the platform’s feed of algorithmically curated videos. Starting today, users will now see a list of what Instagram considers to be your top, recent interests. This feature, called “Your Algorithm,” drops as Instagram and TikTok continue to battle for prominence with younger users. Instagram is currently ahead of TikTok in overall social media app adoption among young users, but TikTok isn’t that far off. According to a 2025 study by the Pew Research Center, 80 percent of US adults under 30 used Instagram whereas 63 percent used TikTok.