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BBC or ITV? Inside how World Cup broadcast picks are made

created: Dec. 10, 2025, 11:51 a.m. | updated: Dec. 10, 2025, 3:38 p.m.

Following the draw - which was made on Friday - broadcasters find out when and where the matches will be. "In the BBC's case we've got other scheduling like Wimbledon to take into account - for ITV they've got their commercial considerations. The tournament across the USA, Canada and Mexico will have 13 different kick-off times, which adds an extra layer of complication. "Once we've all agreed on what pick we want we'll then phone ITV and confirm it, they then have the next pick. The plan both sides have in place has to be constantly tweaked - after all ITV might well pick one of the matches the BBC had their eyes on, and vice versa.

3 months ago: BBC News