“For seven weeks, we hardly slept, with up to 10 of our in-house AI and post specialists at The Gardening Club [our in-house AI engine] working in lockstep with the directors,” the Sweetshop statement read in part. Even weirder than trying to memory hole the disastrous ad was the company’s response to the mess. “The commercial was produced for McDonald’s Netherlands, but we have decided to remove our AI-generated Christmas advert,” the statement read. “It is important for accuracy that any references to the brand in your story and headline be to ‘McDonald’s Netherlands,'” it demanded. Without further comment from either McDonald’s Netherlands or its parent company, McDonald’s proper, it’s tough to say what exactly is going on behind the scenes, though it’s easy to speculate.