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Project to Resurrect Dead Grandmas Sparks Controversy

Joe Wilkins

created: Dec. 11, 2025, 9:35 p.m. | updated: Dec. 21, 2025, 2:38 p.m.

It may seem like an odd question, but it’s one which AI company 2wai is staking its entire existence on. “He’s getting bigger, see?” a pregnant mother tells her presumably dead mom, who appears as an AI character on her phone. According to the company, HoloAvatars are AI renditions of real-life people, brought to life via a large language model. 2wai | Preserve Your LegacyThough this particular ad shows off HoloAvatars as a way to preserve your loved ones after they pass, that’s just one use case. According to The Independent, which spoke with Geyser, the grandma ad was designed to tick people off, following the footsteps of AI hardware company, Friend.

2 months ago: Futurism