New research by a consortium of groups including Groundwork Collaborative, Consumer Reports, and More Perfect Union have found evidence of a massive experiment being run on consumers by grocery delivery company Instacart. To gather the info, the three groups compiled data from 437 Instacart shoppers browsing stores in several American cities. That acquisition, the researchers noted, allowed Instacart to begin “experimenting with prices,” using dynamic algorithms to increase profits from each sale by two to five percent. With new dynamic pricing algorithms that can alter the cost of airline tickets, insurance coverage and now groceries, those profits are soaring to all new heights. More on algorithms: Researchers Concerned to Find That Five-Year-Olds Are Already Deeply Hooked on Brain Rot Content