The first rule of eusexua is that you never stop talking about eusexua. For months, in anticipation of her third proper album named after this newly coined word, FKA twigs has defined eusexua by example. Eusexua is the pinnacle of human experience,” reads the title card at the end of the video for the album’s title track. In an interview on Vogue’s The Run-Through podcast, twigs described eusexua as a kind of flow state in which one can lose track of time. The concept, the sound, and the look—particularly the apocalypse-in-the-front, party-in-the-back hairstyle she’s been rocking lately, inspired by ancient Egypt—all make EUSEXUA an era for the ages.