It derives from what anthropologist James Clifford calls ‘deep hanging out’: spending time in marginal, overlooked and underestimated places, with no more specific agenda than paying attention. Deep hanging out is fundamental to creative thinking. Spending time ‘deep hanging out’ with no agenda provides amore intuitive form of data collection and is fundamental to creative thinking, says Heffernan. One benefIt of deep hanging out, in places and with people very different from ourselves, goes beyond gaining a broader perspective. That capacity to work through the uncertainty requires the curiosity to start hanging out and the discipline to keep going.