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OpenAI Reportedly Planning to Make ChatGPT “Prioritize” Advertisers in Conversation

Joe Wilkins

created: Dec. 30, 2025, 3 p.m. | updated: Jan. 9, 2026, 2:21 p.m.

Beneath ChatGPT’s flattering persona lies a goldmine for advertisers: an AI chatbot that never gets tired of hawking clients’ wares. New reporting by The Information has revealed some recent topics of conversation between OpenAI employees as they work to supply advertisers with a teeming new audience to manipulate. One conversation between OpenAI staffers, for example, involved giving sponsored chatbot results “preferential treatment” over non-sponsored results, anonymous employees told The Information. OpenAI isn’t numb to the negative feelings sponsored results are likely to stir up, either. More on ChatGPT: Millions of Private ChatGPT Conversations Are Being Harvested and Sold for Profit

1 month, 1 week ago: Futurism