Mercedes-Benz Stadium is well-known for -- among other amenities -- its cheap concession prices. At the Peach Bowl, however, at least one specialty item will cost quite a bit more -- but the $35 price tag might be worth it. Paying homage to the two teams competing in the playoff semifinal, Mercedes-Benz Stadium will debut a new item Friday: the 2-foot dueling brisket sandwich. Mercedes-Benz Stadium's latest menu item for the Peach Bowl is 2 feet long and costs $35. The sandwich's $35 price might tower over others on Mercedes-Benz Stadium's concession menus -- but if any fan cares about price on a per-inch-of-food basis, they might not find a better deal.