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Why Everyone Is Suddenly in a ‘Very Chinese Time’ in Their Lives

Zeyi Yang, Louise Matsakis

created: Jan. 16, 2026, 2 p.m. | updated: Jan. 21, 2026, 9:58 a.m.

In case you didn’t get the memo, everyone is feeling very Chinese these days. Across social media, people are proclaiming that “You met me at a very Chinese time of my life,” while performing stereotypically Chinese-coded activities like eating dim sum or wearing the viral Adidas Chinese jacket. It has now evolved into variations like “Chinamaxxing” (acting increasingly more Chinese) and “u will turn Chinese tomorrow” (a kind of affirmation or blessing). Despite all of the tariffs, export controls, and anti-China rhetoric, many people in the United States, especially younger generations, have fallen in love with Chinese technology, Chinese brands, Chinese cities, and are overall consuming more Chinese-made products than ever before. “When people say it’s the Chinese century, part of that is this ironic defeat,” says Fang.

2 weeks, 4 days ago: WIRED