OpenAI plans to start testing ads inside ChatGPT in the coming weeks, marking a significant shift for one of the world’s most widely used AI products. OpenAI says ads will not influence ChatGPT’s responses, and that all ads will appear in separate, clearly labeled boxes directly below the chatbot’s answer. OpenAI says users on its Plus, Pro, and Enterprise subscriptions will not see ads. The spokesperson declined to detail exactly what data OpenAI will collect on users to serve relevant ads, but ChatGPT already collects lots of other data to improve the chatbot’s responses. The company says in its blog post that “users can clear the data used for ads at any time.”