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People Still Aren’t Into Buying Cars Online

Aarian Marshall

created: Jan. 18, 2026, 11 a.m. | updated: Jan. 22, 2026, 6:18 a.m.

Another consumer survey, published in the fall, found that just over half of car buyers wanted to physically sign paper copies of important documents. This past summer, Hertz launched a fully online car buying platform, letting customers get prequalified for loans, evaluate trade-ins, choose warranties, and eventually arrange pickups on the internet. One described a “seamless” transition between researching and selecting a car online, then going into the dealership to finalize the deal. In the fall, Ford joined Hyundai in allowing car buyers in select US cities to buy certified pre-owned vehicles on Amazon’s giant online sales platform. We’ve got to go to 100 percent online,” he said at a 2022 event, referring to EV sales strategies specifically.

2 weeks, 2 days ago: WIRED