Tech Corporations Engaging in “Human Fracking”
Frank Landymore
created: Jan. 19, 2026, noon | updated: Jan. 29, 2026, 11:48 a.m.
Now, one historian is calling this new way of extracting money from human beings “human fracking” — a term that aptly conjures the image of something that is wildly destructive and which works mainly by force-feeding.
It gave birth to the phenomenon of “doomscrolling,” and was not the result of an accident, but calculated decision making: an act of human fracking, if you will.
Yet more research has uncovered social media’s effects on the brains of children, with a recent study linking screen time on these apps and ADHD.
The answer may not be obvious now, but as Burnett writes, “novel forms of exploitation produce novel forms of resistance,” writes Burnett.
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