Billboard announced on Tuesday the appointment of Leila Cobo and Jason Lipshutz as Co-Chief Content Officers for the brand. Both Cobo and Lipshutz have been leading editorial teams at Billboard for years: Cobo as the former Chief Content Officer of Billboard Latin, and Lipshutz as the Executive Director of Music. She spearheads Billboard Latin Music Week, the largest gathering in the Latin music industry. “It’s an honor to steer the content of Billboard, the most respected, forward-looking music media brand in the world,” said Cobo. I look forward to watching Leila and Jason helm Billboard’s editorial content and evolve it for the future.”