Soulja Boy has officially entered a new chapter in his ever-evolving career, announcing an exclusive partnership with live streaming platform Kick — a move that signals another aggressive play by the platform as it continues to challenge Twitch’s dominance in the streaming space. “It’s official, I’m Kick partner,” Soulja announced in a clip on X, brandishing his watch while listening to music. 🔥🔥🔥 pic.twitter.com/p4MNFDIzxB — Soulja Boy (Draco) (@souljaboy) January 20, 2026Soulja’s enthusiasm for the platform was unmistakable. — Soulja Boy (Draco) (@souljaboy) January 18, 2026Just days before the Kick announcement, Soulja invited fans to join him on the Favorited platform on Jan. 15, though his new exclusive deal makes a return there unlikely. “Alongside streaming, he’s also been heavily promoting his fashion brand, Soulja Boy Drip Co. “This brand is about more than clothes,” he wrote recently.