We Are Rewind GB-001 Cassette Boombox: Old-School Stylish
Simon Cohen
created: Jan. 23, 2026, 11:30 a.m. | updated: Jan. 26, 2026, 10:43 p.m.
No one claims that cassette tapes sound better than, well, anything other than AM radio.
Most of the plastic cartridges have about as much physical charm as a disposable lighter—they're kitschy collectibles more than archival artifacts.
I didn’t anticipate that the classic boombox, with its central tape deck, would make a comeback, but here we are.
At the forefront of this nostalgic new wave is We Are Rewind (or Rewind), a French startup that first came to our attention in 2023 with its stylish reboot of the Walkman: The $160 WE-001.
It is confusingly also listed as its specific black color, which Rewind calls “Curtis.”Is a $579 fake boombox worth the money to you?
1 week, 3 days ago: WIRED