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Watch Party: The Best TAG in Years, a ’60s Sensation, and Omega Goes All White

Jeremy White

created: Jan. 24, 2026, 10:30 a.m. | updated: Jan. 28, 2026, 5:40 a.m.

But this week, the watchmaker Omega and the luxury conglomerate LVMH both spotted a window of opportunity to get pieces out ahead of the annual gathering. Since 2020, LVMH has been kicking off each new year by serving up watches from its stable of brands, including Zenith, TAG Heuer, Hublot, and Louis Vuitton. TAG Heuer Carrera Chronograph SeafarerCourtesy of Tag HeuerStarting with perhaps our favorite of the bunch, this TAG is actually inspired by an old 1949 Heuer “Solunar” model produced for Abercrombie & Fitch. $8,800 at TAG Heuer. Hublot, very much on team Djokovic, has decided to create a watch celebrating the Serbian’s achievements, one that is brimming with tennis references.

1 week, 2 days ago: WIRED