The recent announcement of a line of Lego Pokémon wasn’t a surprise—the Danish brick brand first revealed it had entered into a “multi-year partnership” with the Pokémon Company back in March 2025—but the makeup of the range itself was. Despite the mass appeal, Lego is launching with just three sets, and every single one is age-rated 18+. In short, it’s exclusively aimed at and priced for the “Adult Fan of Lego” (AFOL) market. Yet Lego Pokémon has nothing at all for younger builders at launch, nor, at the time of writing, anything announced to reach that audience. Professional Lego YouTuber Bamidele “JANGBRiCKS” calculated that it made Lego $30 million in just 24 hours.