Coming from a comprehensive fine dining background, it was clear from the start that Valente would bring his training with him on the new venture. In the interest of appealing to the couple's new neighbourhood, approachability became a pillar in both the restaurant's menu and its experience. "Ultimately, the Fall Bright's concept, that of an easy-going neighbourhood restaurant, was very counter to the trends we were witnessing in Toronto, at the time," Rutherford explains. His approach to hospitality, too, diverges greatly from the fine dining standard. Fishman puts it well: "We're not trying to replace fine dining, and we're definitely not the first to think this way—and we won't be the last.