According to new research, you can find the answer to that dilemma in a Harry Potter house quiz. The link between Harry Potter houses and entrepreneurshipIn the first study, the team used data from the TIME Magazine Harry Potter quiz. Obschonka’s team surveyed a representative group of 820 U.S. residents who had taken the Harry Potter quiz, asking about their interest in becoming entrepreneurs. While stories like Harry Potter are not explicitly about entrepreneurship, they explore deep questions about human character, motivation, and how people relate to rules and authority. Obschonka believes entrepreneurship researchers “should take popular fictional literature more seriously as a source of insight.”Understanding entrepreneurial character matters beyond business, Obschonka says.