Peloton Institutes Mass Layoffs After Pivoting to AI
Victor Tangermann
created: Feb. 5, 2026, 3:05 p.m. | updated: Feb. 12, 2026, 3:54 a.m.
During the COVID-19 pandemic, stationary bike company Peloton was the talk of the town, allowing its customers to stay fit from the comfort of their own homes.
In an unsurprising move, Peloton announced a flashy pivot to AI last year to drum up some much-needed enthusiasm amid the slump.
A new slew of AI equipment, featuring cameras that watch your every move, was somehow even more expensive than their already considerably pricy lineup of exercise equipment.
Meanwhile, Peloton users have long felt like they’re not being valued by the company, which has consistently doubled down on pushing equipment sales and raising prices.
“Power users are the base.”More on Peloton: Peloton Announces Pivot to AI, Jacks Up Price
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