And as the competition at Anthropic and Google continued to make massive strides in their efforts to catch up, Altman declared an internal “code red,” announcing late last year that ChatGPT was getting ads after all. “Ads are coming to AI.” the ads’ tagline reads. “But not to Claude.”It’s always a bad sign when someone insists that they’re not mad and actually laughing. In short, Altman may say he was amused by Anthropic’s latest slight, but given his heated rhetoric, the gloves are starting to come off. More on Altman: Sam Altman Says Oops, They Accidentally Made the New Version of ChatGPT Worse Than the Previous One