Bad Bunny’s Super Bowl Halftime Performance Draws in 128 Million Viewers
Charisma Madarang
created: Feb. 11, 2026, 1:19 a.m. | updated: Feb. 12, 2026, 11:39 p.m.
As America continues to bask in the glow of Bad Bunny‘s monumental Super Bowl LX halftime show, the numbers are in on the big game.
On Tuesday, Feb. 10, Nielsen Big Data + Panel announced that Bad Bunny’s performance helped set a new record for peak viewership at 137.8 million viewers tuning into the second quarter, drawing an average of 124.9 million viewers for the game.
The star’s halftime show drew 128.2 million, making it one of the most-watched performances in Super Bowl history.
Kendrick Lamar’s remains the title holder — the GNX hip-hop legend set it last year with 133.5 million viewers tuning in, outpacing Michael Jackson’s iconic 1993 set that forever changed the halftime show’s DNA and garnered 133.4 million viewers.
In addition to the streaming surges, Bad Bunny’s “DtMF” also reentered the Billboard Hot 100 at Number 10.
1 day, 23 hours ago: Music News