For Gorilla Tag maker Another Axiom, however, it’s monkey — or monke, as they’d say — business as usual. It’s not just special events: Gorilla Tag attracts up to a million VR users every day. “The fandom is bigger than just VR,” Zim tells me. The moment Gorilla Tag achieved the in-game concurrent user record. “We believe that the lore and the world of Gorilla Tag can tell so many stories,” Zim says.