Expect heavy crosstown traffic in Greenwich Village later this month when the City of New York officially co-names West Eighth Street “Jimi Hendrix Way.” The sign will be affixed to the stretch of Eighth Street where Electric Lady Studios, the recording outpost Hendrix opened in 1970, is located. The ceremony will take place on the corner of West Eighth Street and Sixth Avenue at 11 a.m. on Feb. 24. Speakers at the event will include Hendrix’s sister, Janie, musician Stevie Van Zandt, and NYC District 2 Council Member Harvey Epstein. Janie Hendrix, who is president and CEO of Experience Hendrix LLC, led the charge for the co-naming alongside Van Zandt, acting on behalf of his TeachRock nonprofit educational initiative, and writer Jeff Slate. TeachRock is launching a new lesson, Jimi Hendrix: Rock’s Trailblazing Innovator and Influential Guitarist, which examines the late artist’s blues and R&B roots, for the occasion.