The Verge: This idea of repurposing a campaign social media account is definitely novel. The project is housed under People for the American Way, and Arlie is going to be building up a team. Again, this is an account that’s meant to educate people broadly about progressive issues. Substack has its own issues with Nazi newsletters and content that’s monetized. PB: Billionaires are buying hip social media platforms because they know that social media is ground zero for where these narratives originate.